Concept: This winter, our team set off to LA to capture Plato's Closet's summer style campaign. Our client was looking for a youthful, carefree, style focused campaign with a clean, sharp aesthetic. We dreamed up a concept that incorporated both fashion and lifestyle visuals that helped our client reach their desired brand image.
Execution: In order to achieve the brand image Plato's Closet desired for their summer campaign, we started by finding the perfect location to achieve that summer look. We casted youthful talent from around the country. Each model was given a character to "play" and was styled according to his or her role in order to create an authentic vibe and storyline. We delivered a large package of high resolution images, short video montages, and images with messaging for marketing, signage, social media, web and broadcasted commercial content.