SAMI HUERTA - Creative Director
The Dream Explorer. Sami lives and breathes style. She’s known most for her fashion and art blog Simply Sami, a platform that has brought her to collaborate with brands like Tory Sport, Silver Jeans, Pepsi, to name a few. Her natural talent for dreaming up and creating stunning visuals brought her to Treefort, where she kicked off Treefort Magazine and ultimately turned it into Treefort Creative. She’s now the Creative Director and Lead Stylist, directing fashion, beauty, and lifestyle content that is always a step or two above the rest.
JEREMY GAVIN - FOUNDER
The Dream Investor. With twenty years in media production and licensing, Treefort founder Jeremy brings to our team the wisdom and experience to deliver our best work to each of our clients. His passion to move people through visuals and storytelling and his talent for blending art, technology, and business has led him to work for the likes of Prince as his personal art director, as well as Westfield Malls, Simon Malls, Macerich, and other national retail brands. In addition to business, leadership, and overall direction, Jeremy is the Chief of Video.
PAUL WEAVER - Chief of Photography
The Dream Executor. Paul is a mover. He picked up the camera in college, learning quickly how to turn his talents into a business. After starting his own clothing company, he soon found success shooting and creating for small to mid-size companies and musicians. His creative world soon exploded, and he began working with the likes of MTV, Pepsi, Lululemon, Starwood Hotels, just to name a few. Bringing that same fire and same talent to the table, Paul is the Chief of Photography and a creative editor on all of our projects.
Alisa Hetrick - Chief Producer
The Dream Writer. Alisa is a restless Renaissance woman. A storyteller by nature and by trade, she's dabbled in a bit of everything creative, using her words, photography, and even film to tell inspiring and sophisticated stories. Her past includes leadership with the Minnesota Timberwolves, creative direction and founding of Moon Magazine, and recent work with Plato's Closet. As the Chief Producer, Alisa oversees Treefort Creative production, making sure everything that needs to happen does so in the most inspiring way possible. She's also the Head Writer, blending deep storytelling and high fashion in a way that hasn't yet been seen.
Mikhaela Denny - Visuals Assistant
The Dream Chaser. Mikhaela is the dream assistant. Wide-eyed and creative, she is quickly learning the ins and outs of fashion media production through assisting in each and every one of our shoots. With an interest in fashion and communication, she contributes to the Plato's Closet Style blog, styling, directing, and editing photo and video content for the national retail brand. As the Visuals Assistant, she works side-by-side with Sami to bring both timeless and trendy looks to our fashion shoots, inspiration to our lifestyle shoots, and curiosity to our destination shoots.