Alisa Hetrick - PRESIDENT & Producer

The Dream Weaver.  Alisa is a restless Renaissance woman. A storyteller by nature and by trade, she's dabbled in a bit of everything creative, using her words, photography, and even film to tell inspiring and sophisticated stories. As President and Producer, Alisa oversees all Treefort Creative production, making sure everything that needs to happen does so in the most inspiring way possible. She's also the Head Writer, blending deep storytelling and high fashion in a way that hasn't yet been seen. If you are interested in working with Treefort, get in touch with Alisa at alisa@treefort.com.


The Dream Investor. With twenty years in media production and licensing, Treefort founder Jeremy brings to our team the wisdom and experience to deliver our best work to each of our clients. His passion to move people through visuals and storytelling and his talent for blending art, technology, and business has led him to work for the likes of Prince as his personal art director, as well as Westfield Malls, Simon Malls, Macerich, and other national retail brands. In addition to business, leadership, and overall direction, Jeremy specializes in both photography & videography.

SAMI HUERTA - STYLIST & Casting Director

The Dream Explorer. Sami lives and breathes style. She’s known most for her fashion and art blog  Simply Sami, a platform that has brought her to collaborate with brands like Tory Sport, Silver Jeans, Pepsi, to name a few. Her natural talent for dreaming up and creating stunning visuals brought her to Treefort, where she kicked off Treefort Magazine and ultimately turned it into Treefort Creative. She’s now the Creative Director and Lead Stylist, directing fashion, beauty, and lifestyle content that is always a step or two above the rest.

PAUL WEAVER - Photography & Editing

The Dream Executor. Paul is a mover. He picked up the camera in college, learning quickly how to turn his talents into a business. After starting his own clothing company, he soon found success shooting and creating for small to mid-size companies and musicians. His creative world soon exploded, and he began working with the likes of MTV, Pepsi, Lululemon, Starwood Hotels, just to name a few. Paul brings an incredible eye to his photography, videography and video editing.