Treefort Creative

Fashion Shoot with Madelynn

 

 

Madelynn furlong | more than an Influencer

 
 
 
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THE CURATOR

An art director slash fashion blogger by trade, Madelynn takes curation seriously, a trait that has brought her around the world and up the ladder as one of the industry’s top style influencers. Fashion is what she’s perhaps best known for, specifically with her blog Wide Eyed Legless that showcases her effortless, everyday style and turns northern, midwestern fashion on its head. In her own words, her style is “paired back” and “minimal,” with breezy ruffles, vintage finds, and a neutral palette filling her closet, standing out in their simplicity and cohesion: everything feels perfect in its place.

One morning in mid-June, we sat down with Madelynn Furlong, a Minneapolis-based, world-traveling, fashion icon who embodies, at the very least, the persona of chic. We stepped into her downtown apartment and quickly learned that she doesn’t just look the part - she is the part, sophisticated in nearly every sense of the word. She’s got that je ne sais quoi and easy confidence that is both inspiring and mysterious, a perfect combination in our study of chic.

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Her style is rooted, and it’s that natural knack for creating an elegant aesthetic that has taken her all over the world for Fashion Week. From New York to Paris to London, she’s invited because of her influence, but attends because of her love for the art of fashion. It’s not about getting her photo taken or being seen, and that’s what makes Madelynn so cool, so chic. She’s genuinely interested in herself and what she does.

Other than Paris and the general Fashion Week circuit, Madelynn traveled to Bali and Thailand this year for a blend of work and play. We followed along on her journey virtually thanks to social media, in awe and envy of the effortless beauty she seemed to maintain throughout her vacation. When sitting down with her, we asked her for advice on how to maintain personal style and routine while flying thousands of miles away from our closets and comfort.

“For me, it starts with having your foundation… your pieces,” she said about her travel wardrobe. “It’s about confidence, and when it comes down to it, it’s about having those pieces and knowing how to style them and match them and feeling inspired by where you are going.” She explains that she plans each outfit well before the plane takes off, having done research on the destination in order to decide what will be most comfortable and most her in each potential scenario. It’s practical advice for a seemingly obtuse question.

“There’s a lot of bloggers who will change their outfits 3-4 times a day! I think that’s crazy. No, thank you. I’ll do maybe one change a day, like max, because I just, honestly, I don’t really care. I just want to feel comfortable and feel like myself… For me it’s about attending the shows and gathering that inspiration. I think that’s a really great experience.”